How To Create Facebook Custom Audience - Step By Step Guide

How To Create Facebook Custom Audience - Step By Step Guide

How To Create Facebook Custom Audience - Step By Step Guide

Facebook offers hug potential audiences to advertisers with 1.47 billion daily active users. So, It is important to laser target your ad to make sure you reach the Facebook user who is more likely to interested in your business. 

Facebook custom audience allows some of the best targetings. The custom audience is a highly defined group of people who already have a relation with your business, such as past customers, people already visited your website, people who follow your business page, etc.

How to create Facebook custom audiences


For all Custom Audience types, the very first step is to open your Facebook audiences page in Ads Manager and click Create a Custom Audience.

How to create Facebook custom audiences


Further, the process depends on what kind of Custom Audience you want to create.

How to create a customer list Custom Audience


1. Click Customer File and then choose whether to add customer information file or import a list from MailChimp.

How to create a customer list Custom Audience


Because not everyone uses MailChimp, So here we'll see how to import your own customer data. If you do use MailChimp, you’ll enter your MailChimp login credentials and follow a few simple steps.

2. Before moving, you have to accept the Custom Audience terms of service. Essentially, you must acknowledge that you have permission from the people on your list to use and share their data. Once you’ve read and understood the terms, click I Accept.

3. Prepare your customer list and follow Facebook’s data formatting best practices to get the most matches on your list. You should read the best practices in full to make sure you get the best matches, but here are three key tips:


3.1 Include separate columns for first and last names
3.2 Always include the country code on phone numbers. Don’t include a leading zero in the country code. For example, if your customer are in India, the country code is 91.
3.3 Always include a country column

4. Upload your customer data file in.CSV or.TXT format, or copy and paste it into the box provided. Give your audience a name that clearly defines who appears on this list (for example, email subscribers), then click Next.

5. Wait. Facebook will prepare your Custom Audience, which should be ready in about half an hour.

How to create a website visitors Custom Audience

How to create a website visitors Custom Audience


Before using website visitors Custom Audiences, you have to install the Facebook Pixel.

1. Click on Website Traffic then choose the pixel you want to use to build your audience.

2. Choose what you want to target - all website visitors, people who visited specific pages, or people who spent a specific amount of time on your site. Then set your desire timeframe from 30 to 180 days. You can further define your audience using rules, which allow you to specify the number of times someone has visited your website and the specific device that they use.

3. Always give your audience a name, So you will remember and click Create Audience.

4. Facebook will prepare your Custom Audience, which would be ready in about half an hour.

How to create a mobile app Custom Audience


1. Click App Activity and then choose the events you want to target from the drop-down menu.

2. Choose the timeframe you want to target: from 30 to 180 days.

3. Further, set your audience using details like in-app purchases and which device people used.

4. Give the audience name and click Create Audience. You can use your audience right away, but it may take up to an hour to be fully populated with past app users.

How to create an engagement Custom Audience


1. Click on Engagement, A new pop-up will open asking you to choose whether you want to create your engagement audience based on interactions with your videos, lead forms, Facebook Page, Instagram business profile, event, or people who have opened your collection or Canvas Facebook ad. Click on the option you prefer.

2. Choose the appropriate options:

For video, choose how much of your video people have watched: from a minimum of 3 seconds to at least 95% of the video.

For lead forms, choose whether you want people to have submitted the form, or just opened it.

Facebook Page or Instagram profile, For your targeted audience, choose which kinds of interactions you want to target: visits, messaging, clicks, and so on.

For your event, choose whether you want to target people who have indicated interest, those who have actually purchased tickets, and so on.

3. Choose the timeframe you want to target, up to 365 days.

4. Give your audience a name you will remember and then click create audience.


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