Google Ads Extensions - 8 Ways Google Ads Extension Can Improve Your Google Ad Campaign
What are Google Ads extensions?
Google Ads extension expands your ad with additional details to make your
ad useful for your audience. Ad with extensions typically increases an ad's
click-through rate by several percentage points. Google ads extension
includes call button, location information, additional text, links, reviews,
etc.
Some ad extensions are automated, which means Google ads automatically add
the extension information to your ad and these include click to call and
automated calling, sitelink extensions. Other ad extensions are manual,
which means you can choose to customize your ads according to your own
decisions.
Here are 10
Google ads
extensions you can use for your Google ads
1. Sitelink Extension:
The very first extension you should know about is the Sitelink extension.
Sitelinks are additional links that sit under your primary link.
These additional links redirect to popular pages on your website - may be a
blog, shopping page, discount page, contact page, etc.
You can use this extension to encourage the user's to choose where they are
like to go instead of having them visit your home page or landing
page.
Sitelinks allow you to measure the click going through specific pages on
your website to learn even more about customer preferences.
2. Call Extension:
It is important for any business that offers customer support or phone
support.

By adding just this extension you tell your customer that you are just a
phone call away, which builds trust.
And this extension helps you to get more phone call inquiries and direct
calls.
3. App Extension:
If you are offering an app for your business then this extension is for
you.

Today, having an app is almost necessary for any serious SaaS or
e-commerce company.
And the reason is that browsing on an app is easier than browsing on a
mobile website.
If you do have an app, you might want to consider using the
Google ads
app extension.
4. Review Extension:

You will often see ads displaying gold stars or other rating details.
There is good data showing that by including reviews information will
increase the success of your campaigns.
Google
reporting clients experiencing a 19% increase in click-thru rate by
including review extensions in your Google Ads.
5. Callout Extension:
Callout extensions allow you to add additional descriptive text in
your standard text ads. You can include specific attributes about your
business, products, and services that will show below your ad on the
Google Search Network.

They appear like sitelinks, but the difference is they are not
clickable. So it’s best to think of them like additional bullet
points, little snippets of extra information to help attract
searchers.
6. Structured Snippets Extension:
The structured snippet extension offers another opportunity for you to
tell searchers what your business sells.

The reality is that a lot of times when people see your result, they
don’t know who you are, what you’re there for, and how you can help
them.
A structured snippet can solve that problem if you use it
correctly.
The purpose of the snippet extension is to explain to customers what
kind of products, styles, or services you offer.
7. Location Extension:
Including your address in your
Google
ad result is a great way to show the legitimacy of your business. That
means that people are more likely to trust you and your company.

Your business turns from something vague to something personal and
real. But people are more comfortable buying from a business that
feels real.
It’s really simple to include your address on your google ad, and
it’s well worth the trust that you’ll build with searchers.
8. Offer Extension:
Offer extension can help your audience to find out how much discount
you are offering on your products and services.

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