Best time to post on Social Media Platforms - Instagram, Facebook -->

Best time to post on Social Media Platforms - Instagram, Facebook

Best time to post on Social Media Platforms - Instagram, Facebook 

If you are creating a post on Social Media platforms, You know the most challenging thing is increasing impressions on your post. Social Media algorithms increasingly move away from the reverse-chronological timelines of the post, continuously changing algorithms may affect on post visibility. Digital marketers always trying to create high-quality content and get maximum engagement on the post.

Social Media Platforms


Knowing when to post on every social media platform is plays an important role to increase engagement of the post. So, After studying we came up with some results and in this post, we are going to talk about that result.

Best time to post on Instagram:


Instagram is the second most logged-in social media platform. People spending at least 1 to 2 hours daily on Instagram. Right now with social media platforms Instagram also playing big as a business hub. People like Businessman, Influencers, Entrepreneurs, Bloggers are spending quality time to get attention from the audience.

So, with content post timing also matters a lot for people because everyone wants attention from their audiences.

According to Hubspot best time to post on Instagram is between 2 PM to 3PM, But the number of engagement changes dramatically because it depends on the day. The best day to post on Instagram is Thursday 3PM, 5AM, 11 AM, and 4PM.

Best time to post on Instagram
Source: Hubspot

But According to sprout social best time to post on Instagram is Wednesday 11 AM, and Friday from 10AM to 11AM.
The Worst day for posting is Sunday.

Best time to post on Instagram
Source: Sprout Social

According to Sprout Social Research,

The standard time to post on Instagram is Monday - between 3PM to 4 PM because companies from different sectors mainly posting in this time to get engagement.

Best Times to Post on Instagram for Technology Sectors:



Best Time: Wednesday at 10:00 AM.
The Most Consistent Engagement: Wednesday to Friday from 10:00 AM to 5:00 PM
Best Day: Thursday | Worst Day: Sunday

Best Times to Post on Instagram for Non-Profit 


Best Times: Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM. 
Most Consistent Engagement: Weekdays from 12:00 PM to 5:00 PM
Best Day: Tuesday | Worst Day: Saturday

Best Times to Post on Instagram for B2C Sector


Best Time: Friday at 11:00 AM & 1:00 PM. 
Most Consistent Engagement: Everyday from 10:00 AM to 3:00 PM CDT
Best Day: Wednesday | Worst Day: Sunday

And According to our official page's Insights

Best Times to Post on Instagram

We got more engagement on Tuesday and Saturday. Every page has different content different values and different products. So, assuming the time suggested by Hubspot and sprout social is not 100% accurate. To find the most engaging day for yourself try to see your insights every day and decide time according to your insights.

Best time to post on Facebook:


Facebook is the biggest social media platform in terms of users. Facebook has billions of user account, that's why it is an important platform in terms of promotional work, branding, and influencing. 

According to the Facebook algorithm - The algorithm currently ranks the posts each user sees in the order that they're likely to enjoy them, based on a variety of factors, a.k.a ranking signals. Facebook practices to decide what articles should be displayed in a user's News Feed. So, Facebook shows your content to people who are interested in relevant topics.

After research, we found that Wednesday is typically a good day for many industries to post. And just as activity rises at the middle of the week, it reduces on the weekends for most industries. This means it can be harder to get eyes on your content when your audience’s attention is elsewhere on Saturday and Sunday. Facebook as a whole showed the most consistent engagement during the time period of Tuesday through Thursday, 8AM–3 PM, so these can be considered other “safe” times to post.

Best time to post on Facebook
Source - Sprout Social

Best times to post on Facebook for education


Best times: Wednesday at 9 a.m. and Saturday at 5 p.m.
Best day: Wednesday | Worst day: Sunday

Best times to post on Facebook for nonprofits


Best times: Wednesday and Friday at 8–9 a.m.
Best day: Wednesday | Worst day: Saturday and Sunday

Best times to post on Facebook for technology


Best time: Wednesday from 9 a.m.–noon
Best day: Wednesday | Worst day: Sunday

According to other sources the best time to post on Facebook

  • Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook-Hubspot
  • Thursday at 8 p.m.-TrackMaven
  • 1–4 p.m. late into the week and on weekends-CoSchedule
Please make a note to increase post engagement many other things also matters not only the time. Always try to create attractive and engaging content and show the values and importance of your content.

I suggest you, try every time slots and analyze which time slots are giving you more engagement. 

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