What is Micro-Influencer? How to become a successful micro-influencer on Instagram?

Digital World Influencer marketing Article: Importance of micro-influencer and How to become a successful micro-influencer on Instagram to make money?

Social Influencer marketing is more accessible than ever to brands. As one of the most effective forms of promoting a business, it’s increasingly used as a means of increasing brand awareness, gaining more traffic and more engagement, and boosting overall sales.

With social media, though, social influencers can be very diverse—not necessarily in terms of their niches, but rather in terms of the size of their audience and their popularity. Most brands tend to go for the big names in their respective industries—after all, they’re very well-known and respected, and they could possibly have hundreds of thousands, if not millions, of followers just on social media.

If you are interested in Influencer marketing and want to make money by doing influencer marketing then this article is for you.

To know about Influencer marketing click here.

What is Micro-Influencer?

Micro-Influencer is someone who has an audience within the follower range of 10K followers to 50K followers on a particular social media platform like Instagram. A micro-influencer who usually comprised of a focussed passion, topic or niche market.

Why Micro-influencers are better?

Micro-influencers are social influencers that have an audience of about 10k to 50k followers. They have a loyal following, although smaller, it doesn’t affect the influence they hold. In fact, as they have some followers, this also normally means that they are much more involved with them on a daily, compared to some of the hugely influential people with hundreds of thousands of followers who couldn’t possibly have the opportunity to engage with their followers at a high rate.
Another thing that happens when an influencer's popularity rises and they start getting more and more followers is that their audiences increase exponentially. Micro-influencers, on the other hand, have a much more thick, targeted audience, which is much more useful when you’re actually selling something.

How to become a successful micro-influencer on Instagram?

To become a successful micro-influencer here's my ultimate guide:


Before starting your journey as Influencer first and the important thing is to identify a niche. It is very crucial to pick a niche that aligns with your personality. 

The best way to select your niche is to evaluate your strengths and weakness. Select a niche that allows you to showcase your strengths and sharpen your skills further. 

Deciding a particular niche you can target your audience according to their interests and the audiences will help you to increase your network.

There are some best niche which is going very speedy

  • Travel
  • Health and fitness
  • Lifestyle
  • Food 
  • Fashion
  • Entertainment
You don't have a limit to use one niche only, you can combine two or more of these niches according to your audience interest. But make sure these niches align with one other. It totally depends on you, which niches you will combine may be a combination of lifestyle and fashion, etc.

Pick your Platform

As an INfluencer, you need to have a powerful presence on the internet. But it doesn't mean you should use every platform for influencing marketing. Depends on your niche, certain platforms might be better for your content.

For example, if you are a fashion blogger then Instagram is the best platform for influencer marketing. In fact, 93% of social media influencer choose Instagram as a platform. 


Content is the answer to the question "How to become a successful Influencer?" t is very important to publish very unique and attractive content on your Instagram profile. 

In fact, content is the only way to keep your audience hooked to your content. But the content must be very meaningful and valuable.

It is crucial to add your signature voice to every piece of content you create. That is what will distinguish you from other people who are also trying to figure out how to be an influencer.

It is extremely important that you find the unique quirk or trait that distinguishes you from other influencers in your niche. Once you have identified this unique selling proposition (USP), incorporate it into your content as much as possible.

In addition to helping your content stand out, this will also establish your image as an influencer. It is advisable that you integrate this USP into your sponsored content as well.

Listen to your audience

The audience plays a crucial role to make you a successful Influencer. Always try to create content that the audience wants. And try to make the content very attractive that attracts your audiences.

If you want to know, what your audience wants? then start taking survey and feedback from your audiences, or try to get more response from them and start work on responses received from your audiences.


Your content only becomes valuable and meaningful when it reaches the right audience. A powerful way of giving increased visibility to your content is by adding relevant hashtags to your Instagram posts. This is especially useful for people who are just starting out as influencers and need to grow their viewers.

Identify the most suitable and trending hashtags in your niche. Then use them in your posts to get your content seen by a completely new audience that may have been unaware of your existence.

When using hashtags, you should be careful not to overflow your posts with unnecessary ones. Only use hashtags that align with your image as an influencer. 

For Example:


Publishing high-quality content on a daily basis is one of the most efficient ways to engage your audience’s attention. When you produce good content on a regular basis, it creates a sense of trust among your audience.

That, in turn, increases audience engagement and increases your reach. It is advisable that you create a timeline for all of the content you plan on publishing in the next few months. You can also create a weekly or monthly series to keep your audience pinned.

If you are running out of good quality content, you can use the Stories feature on Instagram. You can upload simple pictures to give your audience a sneak peek into your workspace or living room.

This can help keep your audience involved and help you stay correlated with them without wasting hours perfecting a video.


If you just started influencing and don't know how to get attraction then collaboration with Influencer who is famous in your niche can be a great help. It gives you access to their fanbase to allows you to attract them to your Instagram profile.

Go Live

Make personal connections with your audiences will help you to get more audience trust. Instagram allows a user to go live and share real-time updates with your followers. 

You can use this to your advantage and give your audience a glimpse of behind-the-scenes action at an event or a party. It makes your followers feel closer to you and reinforces their loyalty. You can also host a live session to talk with your followers in real-time. This is a greatly effective strategy to boost engagement.

Response to your followers

As your audience increases and more people start acknowledging your content, they are likely to leave their responses in DMs and comments. Reacting to each and every comment might be a difficult task. However, it is advisable that you reply to as many as possible. A reply from your side validates the trust that your followers put in you and makes them feel more connected to you.


To become an influencer is not a simple one. It may take you months of hard work and endurance before the results start to show. In addition, anyone who has the smallest idea of how to become an influencer will tell you the importance of building genuine content that attracts your audience.

To know more:

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