Importance of Diwali on business and market place of India? -->

Importance of Diwali on business and market place of India?

Diwali festival is the booster for the market place in India. Some good business strategies and marketing plans help a business to increase their sales more in Diwali. There are some tips which will help you to boost your business on this Diwali, for tips read the complete article.








Diwali business


Diwali is the biggest festival celebrated in India. Diwali is the festival of joy and happiness, spreading happiness to all, and people celebrate this festival with family, friends. It's a four-day festival and during these days people buy new things like gold, home accessories, automobiles, cell phones, etc. and distributing sweets between their loved ones. That is the reason India is the biggest market place during Diwali.                                                          

To increase sales during Diwali follow some important tips for your business:


E-Commerce tie-up: If you are running Small business and don't have a website and any big network to reach. E-commerce tie-up is the best option for you to grow business. E-commerce websites like Amazon, Flipkart has very huge networking. Billions of people using Amazon and Flipkart for shopping, every day millions of people buying goods on an e-commerce website. You just have to list your products on these websites and reach your audiences and expand your network all over the world. These e-commerce websites provide may festival offers and discount which help to attract more people.
To attract more people on your products these websites are providing many attractive options, like
  1. Sponsored ads
  2. Sponsored brand and product
  3. Deals
  4. Coupons.
Apart from that, Amazon launch Great India Festival offer during the big festival and provides lots of discounts on every product. In India, every single person loves a discount and like Amazon Flipkart also offers like "BIG DIWALI SALE". Big offers help you to get more orders and to get more profits. 

Social Media Platforms: High-resolution pictures, bold, colorful product pictures capture more attention from audiences. And to attract more people social media plays a crucial role. If you selling gift items or home decor products them social media platforms are the best way to reach your audiences. Linked each post to your website, it increases conversion and the traffic on your website. It leads to increase your sales and boost your business.

Target your right audience: As you design your Diwali sale strategy, keep your audiences in your mind. Before executing any strategy define your audiences first according to your products. According to surveys, in festival time like Diwali age group between 24 to 40 years are the best targeting audiences because these audiences are the most socially active age group. For example, If you are selling Jewellery, home decoration, and home accessories then your first target would be ladies. 
Like the above example, the right audience at the right time with the right product increases sales very fast.


Increase production: If you want to increase sales first you have to ensure that you have enough products for the sale during the festival. Because the lake of productivity may affect your sales. So always make a balance between sales and production.

Try the above tips to increase sales and market, launch some deals, events, offers, and discounts on a product. And enjoy the festival of light with joy and happiness. Happy Diwali 2019.

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